In Spring 2020, we launched “Technicians for Tomorrow,” an educational marketing campaign focused on promoting career opportunities for Service Technicians within the Agricultural industry. Our goal for Technicians for Tomorrow is to familiarize parents and educators of middle and early high school students with the benefits enjoyed by equipment service technicians and inspire their children and students to explore these careers by focusing their skills at an early age.
Technicians for Tomorrow includes targeted materials to engage students, parents, and teachers, along with a suite of materials that dealers can customize and use to promote the campaign while bolstering recruitment efforts in their own communities. Materials are created across a variety of platforms (social media, video, print and radio) to help broaden the campaign’s reach.
“Since the inception of the EDF, we have been focused on promoting initiatives to bolster service technicians within our dealerships. The Technicians for Tomorrow campaign will allow us to bring greater awareness to our industry, help close the skills gap and invest in the future of our field. We are excited about this opportunity and encourage you to join us in support of this critical effort that will change the landscape of our workforce for years to come.”
Tom Nobbe, part-owner of Sydenstricker-Nobbe Partners and Chairman of the EDF Board of Directors.