DIRECTOR OF COMMUNICATIONS & MARKETING
Alexandra Hoffman is the Director of Communications & Marketing for the Equipment Dealers Association. In this role, Alex’s primary responsibilities include building and maintaining a consistent EDA brand; marketing EDA’s membership, programs and services; and promoting EDA at tradeshows and other industry events throughout the year. Additionally, Alex will oversee the EDA communication platforms which include the website, e-newsletter, press releases and advertising.
Alex joined the team in April 2016 after spending four and a half years working for a real estate development and management company in Columbia, MO, where her duties included market analysis, communications and tenant recruitment/retention. Prior to that position, Alex worked in sales and marketing for the St. Louis Rams. She holds a Bachelor of Science in Marketing from Indiana University in Bloomington, IN.